Facebook has taken out a second full page newspaper ad attacking Apple’s planned privacy changes for iOS 14.
In this ad, the company argues that the change will force publishers to start relying on subscriptions instead of ads for monetization, changing the Internet as we know it.
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Apple vs the free internet
Apple plans to roll out a forced software update that will change the internet as we know it – for the worse.
Take your favorite cooking sites or sports blogs. Most are free because they show advertisements.
Apple’s change will limit their ability to run personalized ads. To make ends meet, many will have to start charging you subscription fees or adding more in-app purchases, making the internet much more expensive and reducing high-quality free content.
Beyond hurting apps and websites, many in the small business community say this change will be devastating for them too, at a time when they face enormous challenges. They need to be able to effectively reach the people most interested in their products and services to grow.
Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.
Small businesses deserve to be heard.
We’re standing up to Apple for our small businesses customers and our communities.
Get the full story at fb.com/Apple PolicyUpdate
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In September, Apple delayed the rollout of an iOS 14 feature that will require developers to get user permission before enabling in-app ad tracking. It’s estimated that besides small businesses, publishers could see their in-app ad revenue drop 50% once the feature is enabled.
Despite the delay, Apple says it is ‘full committed’ to implementing the feature and is just giving developers time to make necessary changes.
You can read the first Facebook newspaper ad here. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.
