Live Blog of Apple’s September 14 ‘California Streaming’ Special Event
Dolby Vision HDR recording
Coming to iPhone 13 and iPhone 13 Pro
Photographic Styles. Select from default style then customize with tone and warmth.
All of the cameras have night mode support
Can magnify subject with minimum distance of 2cm.
Macro photography now possible
Total 6X optical zoom
77mm telephoto camera with 3X optical
Now on to the camera system.
Refresh rate up to 120Hz.
New display with new more efficient OLED panel. Peak 1000 nits brightness. Pro-Motion.
New 5-core GPU
Completely redesign on the inside. Bigger battery
IP68 Water Resistance
Ceramic Shield on front
Three new cameras
Newly designed from with 20% smaller notch.
Comes in Deep Graphite, Gold, Silver, and new Sierra Blue
Surgical grade stainless steel bands
Joz is up
Intro video playing…
“Let’s take a look at our most Pro iPhone ever.”
Pro coming up next
“We’re not done yet”
“We are so excited for iPhone 13”
Now back to Tim.
Video ad for iPhone 13.
Starting capacity increased to 128GB. New 512GB option.
iPhone 13 starts at $699 for mini, $799 for 13
New leather and silicone cases work perfectly with MagSafe. New MagSafe leather wallet that supports Find My.
MagSafe has been a hit.
Smart Data intelligently conserves data life by automatically shifting you to LTE when 5G speeds are not needed.
Battery life is improved. On iPhone 13 mini most users will get 1.5 hours longer. iPhone 13 2.5 hours longer.
By the end of the year, 5G support will be available with over 200 carriers
You can also tap to shift focus at any time. Tap again to lock focus.
Just start recording and Cinematic mode will hold focus on subject even when moving. Cinematic mode intelligently racks focus on new subject.
Sample of cinematic footage taken with iPhone
Bringing rack focus capability to iPhone
iPhone 13 introduces Cinematic Mode
New Ultra-Wide Camera
Night mode features shorter capture times.
sensor shift optical image stabilization coming to iPhone 13 and iPhone 13 mini
Larger 1.7 um sensor that captures 47% more light
A15 Bionic powers camera system on iPhone 13
15.8 trillion operations per second
16-core Neural Engine
A15 Bionic features 4-core GPU
6 core CPU with 2 high performance and 4 efficiency cores
A15 uses 5nm technology. Nearly 15 billion transistors.
New A15 Bionic chip
Dolby Vision, HDR10, and HLG support
1200 nits peak
28% brighter display up to 800 nits.
Bigger battery.
Antenna lines use upcycled plastic water bottles.
20% smaller notch
Five new colors: Pink, Blue, Midnight, Starlight, and Product RED.
iPhone 13 has lenses arranged diagonally.
Kaiann is up.
This is iPhone 13.
Today we are thrilled to introduce our next generation of iPhone. Here it is…
Now let’s talk about iPhone
Tim is back
3 Months of Fitness Plus with purchase of Apple Watch.
Group Workouts coming later this year.
You’ll see when friends move ahead on burn bar or close activity rings.
Fitness Plus Group Workouts powered by SharePlay
New Mindfulness app will get same experiences uploaded
Guided Meditation is coming to Fitness Plus
Pilates is coming to Fitness
Fitness Plus will be available in 15 new countries later this fall. Subtitling in 6 languages.
Over 1200 workouts in 4K UltraHD
Now discussing Apple Fitness
Will be available later this fall.
Series 3, $199, SE $279, Series 7 $399
Will be available in five new aluminum colors. Silver, graphite, and gold stainless steel.
WR50 water resistance
IPX certification
33% faster charging.
Crack resistant
Improved durability
New watch faces designed for Series 7
Now there’s a full keyboard that you can tap or slide.
Case and display have softer rounder corners.
borders reduced to 1.7mm
20% more screen area
Apple Watch Series 7.
Intro video playing…
Introducing the next generation of Apple Watch…
Fall detection added to cycling.
New features for Apple Watch for everyone who rides a bike.
Jeff is up
Back to Tim
iPad now features 100% recycled aluminum enclosure.
Order today will be available next week.
Starts at $499
Watching iPad mini video
Supports second generation Apple Pencil
New slim smart folio covers
Front 12MP Ultra Wide Camera
Ability to record in 4K
12MP f/1.8 back camera. True tone flash.
5G support
USB-C!
40% jump in performance. 80% leap in GPU performance.
Touch ID is in the top button.
Wide color, true tone, 500 nits of brightness, lowest reflectivity in industry.
Comes in Purple, Pink, Starlight, and Space Gray.
Video introduction now playing. Complete redesign. No Home button.
Introducing the all-new iPad mini
iPad mini!
Can be ordered today and will be available next week.
Schools $299
Starts at $329 with 64GB
Ships with iOS 15.
Supports Smart Keyboard and the first generation Apple Pencil.
iPad also getting True Tone display.
Selfie camera is now 12MP Ultra Wide camera enabling Center Stage.
Improved autofocus.
Still has Home button.
Up to 3X faster than best selling Chromebook and up to 6X faster than best selling Android tablet.
20% faster performance.
Under the hood is an A13 Bionic processor.
Video introducing the new iPad.
This is the new iPad.
Today it gets even better.
Touting features of current iPad lineup.
Starting with iPad.
Morning Show season two starts this Friday.
Previewing some new shows starting this fall.
Getting started with Apple TV
I love the incredible energy in that opening.
Tim is up. Good morning and thank you for joining us.
Musicians playing in outdoor settings…
We’ve started with a song
We are getting started soon!!
We will be providing coverage of Apple’s upcoming ‘California Streaming’ special event right here, beginning September 14, 2021 at 10:00am PDT / 1:00pm EDT.
Apple is widely expected to unveil new iPhone 13 models at the digital event. We’re expecting four new models including an iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The smartphones are rumored to feature a smaller notch, faster processor, bigger batteries, and camera improvements. The Pro models will likely get more storage options and support a 120Hz refresh rate.
Also expected at the event is the new Apple Watch Series 7. This is rumored to be a significant update to the company’s smartwatch, introducing a flat edge design, larger screen sizes, and improved performance.
Finally, Apple could also unveil its next generation AirPods 3. These are predicted to feature a design similar to AirPods Pro but without ‘Pro’ features like transparency mode.
Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.