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Live Blog of Apple’s September 14 ‘California Streaming’ Special Event

iClarified – 2021-09-14 11:08:56
Dolby Vision HDR recording
iClarified – 2021-09-14 11:08:39
Coming to iPhone 13 and iPhone 13 Pro
iClarified – 2021-09-14 11:08:26
Photographic Styles. Select from default style then customize with tone and warmth.
iClarified – 2021-09-14 11:07:07
iClarified – 2021-09-14 11:06:43
All of the cameras have night mode support
iClarified – 2021-09-14 11:06:31
Can magnify subject with minimum distance of 2cm.
iClarified – 2021-09-14 11:06:14
Macro photography now possible
iClarified – 2021-09-14 11:06:09
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:06:08
Total 6X optical zoom
iClarified – 2021-09-14 11:06:02
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:05:54
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:05:17
77mm telephoto camera with 3X optical
iClarified – 2021-09-14 11:05:06
Now on to the camera system.
iClarified – 2021-09-14 11:05:01
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:03:03
Refresh rate up to 120Hz.
iClarified – 2021-09-14 11:02:27
New display with new more efficient OLED panel. Peak 1000 nits brightness. Pro-Motion.
iClarified – 2021-09-14 11:02:03
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:01:36
New 5-core GPU
iClarified – 2021-09-14 11:01:09
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:01:00
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 11:00:58
Completely redesign on the inside. Bigger battery
iClarified – 2021-09-14 11:00:46
IP68 Water Resistance
iClarified – 2021-09-14 11:00:39
Ceramic Shield on front
iClarified – 2021-09-14 11:00:31
Three new cameras
iClarified – 2021-09-14 11:00:24
Newly designed from with 20% smaller notch.
iClarified – 2021-09-14 11:00:10
Comes in Deep Graphite, Gold, Silver, and new Sierra Blue
iClarified – 2021-09-14 10:59:46
Surgical grade stainless steel bands
iClarified – 2021-09-14 10:59:21
Joz is up
iClarified – 2021-09-14 10:58:36
Intro video playing…
iClarified – 2021-09-14 10:58:27
“Let’s take a look at our most Pro iPhone ever.”
iClarified – 2021-09-14 10:58:10
Pro coming up next
iClarified – 2021-09-14 10:58:02
“We’re not done yet”
iClarified – 2021-09-14 10:57:56
“We are so excited for iPhone 13”
iClarified – 2021-09-14 10:57:30
Now back to Tim.
iClarified – 2021-09-14 10:56:16
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:56:06
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:56:00
Video ad for iPhone 13.
iClarified – 2021-09-14 10:55:48
Starting capacity increased to 128GB. New 512GB option.
iClarified – 2021-09-14 10:55:32
iPhone 13 starts at $699 for mini, $799 for 13
iClarified – 2021-09-14 10:55:28
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:54:58
New leather and silicone cases work perfectly with MagSafe. New MagSafe leather wallet that supports Find My.
iClarified – 2021-09-14 10:54:31
MagSafe has been a hit.
iClarified – 2021-09-14 10:54:15
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:53:52
Smart Data intelligently conserves data life by automatically shifting you to LTE when 5G speeds are not needed.
iClarified – 2021-09-14 10:53:18
Battery life is improved. On iPhone 13 mini most users will get 1.5 hours longer. iPhone 13 2.5 hours longer.
iClarified – 2021-09-14 10:52:14
By the end of the year, 5G support will be available with over 200 carriers
iClarified – 2021-09-14 10:51:36
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:50:52
You can also tap to shift focus at any time. Tap again to lock focus.
iClarified – 2021-09-14 10:50:23
Just start recording and Cinematic mode will hold focus on subject even when moving. Cinematic mode intelligently racks focus on new subject.
iClarified – 2021-09-14 10:49:14
Sample of cinematic footage taken with iPhone
iClarified – 2021-09-14 10:48:17
Bringing rack focus capability to iPhone
iClarified – 2021-09-14 10:47:52
iPhone 13 introduces Cinematic Mode
iClarified – 2021-09-14 10:47:39
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:47:26
New Ultra-Wide Camera
iClarified – 2021-09-14 10:47:20
Night mode features shorter capture times.
iClarified – 2021-09-14 10:46:58
sensor shift optical image stabilization coming to iPhone 13 and iPhone 13 mini
iClarified – 2021-09-14 10:46:50
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:46:36
Larger 1.7 um sensor that captures 47% more light
iClarified – 2021-09-14 10:46:02
A15 Bionic powers camera system on iPhone 13
iClarified – 2021-09-14 10:45:58
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:44:31
15.8 trillion operations per second
iClarified – 2021-09-14 10:44:23
16-core Neural Engine
iClarified – 2021-09-14 10:44:20
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:44:11
A15 Bionic features 4-core GPU
iClarified – 2021-09-14 10:44:06
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:43:46
6 core CPU with 2 high performance and 4 efficiency cores
iClarified – 2021-09-14 10:43:32
A15 uses 5nm technology. Nearly 15 billion transistors.
iClarified – 2021-09-14 10:42:56
New A15 Bionic chip
iClarified – 2021-09-14 10:42:51
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:42:41
Dolby Vision, HDR10, and HLG support
iClarified – 2021-09-14 10:42:13
1200 nits peak
iClarified – 2021-09-14 10:42:04
28% brighter display up to 800 nits.
iClarified – 2021-09-14 10:41:55
Bigger battery.
iClarified – 2021-09-14 10:41:43
Antenna lines use upcycled plastic water bottles.
iClarified – 2021-09-14 10:41:26
20% smaller notch
iClarified – 2021-09-14 10:41:18
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:41:14
Five new colors: Pink, Blue, Midnight, Starlight, and Product RED.
iClarified – 2021-09-14 10:40:59
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:40:55
iPhone 13 has lenses arranged diagonally.
iClarified – 2021-09-14 10:40:40
Kaiann is up.
iClarified – 2021-09-14 10:39:58
This is iPhone 13.
iClarified – 2021-09-14 10:39:26
Today we are thrilled to introduce our next generation of iPhone. Here it is…
iClarified – 2021-09-14 10:38:23
Now let’s talk about iPhone
iClarified – 2021-09-14 10:38:15
Tim is back
iClarified – 2021-09-14 10:37:13
3 Months of Fitness Plus with purchase of Apple Watch.
iClarified – 2021-09-14 10:36:46
Group Workouts coming later this year.
iClarified – 2021-09-14 10:36:03
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:35:32
You’ll see when friends move ahead on burn bar or close activity rings.
iClarified – 2021-09-14 10:35:12
Fitness Plus Group Workouts powered by SharePlay
iClarified – 2021-09-14 10:34:13
New Mindfulness app will get same experiences uploaded
iClarified – 2021-09-14 10:33:45
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:33:44
Guided Meditation is coming to Fitness Plus
iClarified – 2021-09-14 10:33:14
Pilates is coming to Fitness
iClarified – 2021-09-14 10:32:41
Fitness Plus will be available in 15 new countries later this fall. Subtitling in 6 languages.
iClarified – 2021-09-14 10:31:50
Over 1200 workouts in 4K UltraHD
iClarified – 2021-09-14 10:31:37
Now discussing Apple Fitness
iClarified – 2021-09-14 10:31:27
Live Blog of Apple's September 14 'California Streaming' Special EventLive Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:30:52
Live Blog of Apple's September 14 'California Streaming' Special EventLive Blog of Apple's September 14 'California Streaming' Special EventLive Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:30:33
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:30:28
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:30:11
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:29:47
Will be available later this fall.
iClarified – 2021-09-14 10:29:47
Series 3, $199, SE $279, Series 7 $399
iClarified – 2021-09-14 10:29:41
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:28:09
Will be available in five new aluminum colors. Silver, graphite, and gold stainless steel.
iClarified – 2021-09-14 10:27:47
WR50 water resistance
iClarified – 2021-09-14 10:27:45
IPX certification
iClarified – 2021-09-14 10:27:35
33% faster charging.
iClarified – 2021-09-14 10:27:32
Crack resistant
iClarified – 2021-09-14 10:27:11
Improved durability
iClarified – 2021-09-14 10:27:03
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:26:39
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:26:15
New watch faces designed for Series 7
iClarified – 2021-09-14 10:26:06
Now there’s a full keyboard that you can tap or slide.
iClarified – 2021-09-14 10:25:05
Case and display have softer rounder corners.
iClarified – 2021-09-14 10:24:55
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:24:49
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:24:47
borders reduced to 1.7mm
iClarified – 2021-09-14 10:24:40
20% more screen area
iClarified – 2021-09-14 10:24:16
Apple Watch Series 7.
iClarified – 2021-09-14 10:23:54
Intro video playing…
iClarified – 2021-09-14 10:23:36
Introducing the next generation of Apple Watch…
iClarified – 2021-09-14 10:23:05
Fall detection added to cycling.
iClarified – 2021-09-14 10:22:59
New features for Apple Watch for everyone who rides a bike.
iClarified – 2021-09-14 10:22:48
Jeff is up
iClarified – 2021-09-14 10:22:26
Back to Tim
iClarified – 2021-09-14 10:22:12
iPad now features 100% recycled aluminum enclosure.
iClarified – 2021-09-14 10:21:56
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:21:47
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:20:49
Order today will be available next week.
iClarified – 2021-09-14 10:20:38
Starts at $499
iClarified – 2021-09-14 10:19:48
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:19:45
Watching iPad mini video
iClarified – 2021-09-14 10:18:44
Supports second generation Apple Pencil
iClarified – 2021-09-14 10:18:36
New slim smart folio covers
iClarified – 2021-09-14 10:18:27
Front 12MP Ultra Wide Camera
iClarified – 2021-09-14 10:17:48
Ability to record in 4K
iClarified – 2021-09-14 10:17:36
12MP f/1.8 back camera. True tone flash.
iClarified – 2021-09-14 10:16:41
5G support
iClarified – 2021-09-14 10:16:22
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:16:07
USB-C!
iClarified – 2021-09-14 10:14:58
40% jump in performance. 80% leap in GPU performance.
iClarified – 2021-09-14 10:14:29
Touch ID is in the top button.
iClarified – 2021-09-14 10:14:17
Wide color, true tone, 500 nits of brightness, lowest reflectivity in industry.
iClarified – 2021-09-14 10:13:57
Comes in Purple, Pink, Starlight, and Space Gray.
iClarified – 2021-09-14 10:13:32
Video introduction now playing. Complete redesign. No Home button.
iClarified – 2021-09-14 10:13:19
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:13:02
Introducing the all-new iPad mini
iClarified – 2021-09-14 10:12:48
iPad mini!
iClarified – 2021-09-14 10:12:20
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:11:59
Can be ordered today and will be available next week.
iClarified – 2021-09-14 10:11:51
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:11:50
Schools $299
iClarified – 2021-09-14 10:11:43
Starts at $329 with 64GB
iClarified – 2021-09-14 10:11:06
Ships with iOS 15.
iClarified – 2021-09-14 10:10:49
Supports Smart Keyboard and the first generation Apple Pencil.
iClarified – 2021-09-14 10:10:27
iPad also getting True Tone display.
iClarified – 2021-09-14 10:09:35
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:09:28
Selfie camera is now 12MP Ultra Wide camera enabling Center Stage.
iClarified – 2021-09-14 10:09:11
Improved autofocus.
iClarified – 2021-09-14 10:08:40
Still has Home button.
iClarified – 2021-09-14 10:08:32
Up to 3X faster than best selling Chromebook and up to 6X faster than best selling Android tablet.
iClarified – 2021-09-14 10:08:07
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:08:05
20% faster performance.
iClarified – 2021-09-14 10:07:58
Under the hood is an A13 Bionic processor.
iClarified – 2021-09-14 10:07:50
Video introducing the new iPad.
iClarified – 2021-09-14 10:07:23
This is the new iPad.
iClarified – 2021-09-14 10:07:19
Today it gets even better.
iClarified – 2021-09-14 10:07:10
Touting features of current iPad lineup.
iClarified – 2021-09-14 10:06:06
Starting with iPad.
iClarified – 2021-09-14 10:05:54
Morning Show season two starts this Friday.
iClarified – 2021-09-14 10:05:31
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:04:09
Live Blog of Apple's September 14 'California Streaming' Special Event
iClarified – 2021-09-14 10:04:05
Previewing some new shows starting this fall.
iClarified – 2021-09-14 10:03:12
Getting started with Apple TV
iClarified – 2021-09-14 10:02:45
I love the incredible energy in that opening.
iClarified – 2021-09-14 10:02:34
Tim is up. Good morning and thank you for joining us.
iClarified – 2021-09-14 10:01:27
Musicians playing in outdoor settings…
iClarified – 2021-09-14 10:01:07
We’ve started with a song
iClarified – 2021-09-14 09:59:49
We are getting started soon!!
iClarified – 2021-09-14 09:43:12
We will be providing coverage of Apple’s upcoming ‘California Streaming’ special event right here, beginning September 14, 2021 at 10:00am PDT / 1:00pm EDT.

Apple is widely expected to unveil new iPhone 13 models at the digital event. We’re expecting four new models including an iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The smartphones are rumored to feature a smaller notch, faster processor, bigger batteries, and camera improvements. The Pro models will likely get more storage options and support a 120Hz refresh rate.

Also expected at the event is the new Apple Watch Series 7. This is rumored to be a significant update to the company’s smartwatch, introducing a flat edge design, larger screen sizes, and improved performance.

Finally, Apple could also unveil its next generation AirPods 3. These are predicted to feature a design similar to AirPods Pro but without ‘Pro’ features like transparency mode.

Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.

Live Blog of Apple's September 14 'California Streaming' Special Event


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