Facebook CEO Mark Zuckerberg has announced that the company is changing its name to ‘Meta’. The move will bring Facebook’s apps and technologies together under a new brand whose focus is to “bring the metaverse to life and help people connect, find communities and grow businesses.”
The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.
In a Founder’s Letter, Zuckerberg details the change…
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Today we’re seen as a social media company. Facebook is one of the most used technology products in the history of the world. It’s an iconic social media brand.
Building social apps will always be important for us, and there’s a lot more to build. But increasingly, it’s not all we do. In our DNA, we build technology to bring people together. The metaverse is the next frontier in connecting people, just like social networking was when we got started.
Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.
We just announced that we’re making a fundamental change to our company. We’re now looking at and reporting on our business as two different segments: one for our family of apps and one for our work on future platforms. Our work on the metaverse is not just one of these segments. The metaverse encompasses both the social experiences and future technology. As we broaden our vision, it’s time for us to adopt a new brand.
To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.
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You can read the full letter at the link below. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for more updates.
