Aehra Reveals a Gorgeous Electric Sedan with a Prosaic Name

• New Italian EV startup Aehra unveiled its SUV concept EV last year and is taking the wraps off this Sedan EV at the Milano Monza auto show this weekend.
• The electric duo will not start production until sometime in 2026, so the current lack of details isn’t exactly surprising. Aehra has said “The Sedan”—yes, that’s the name—will have a range of around 500 miles and will cost somewhere between $175,000 and $200,000.
• Aehra says it is drawing on local connections in Italy to make its EV lineup a reality.

The electric vehicle world remains fertile ground for companies ready to make their mark on the auto industry. One of the new aspirants is Aehra, an Italian electric startup “mobility brand” that announced itself in the middle of 2022. Aehra just took the wraps off of a new premium electric vehicle targeted at the high end of the luxury-EV market. The design rocks, even if the model name falls a bit flat.

Aehra unveiled the first teaser picture of the new car at the end of May, but that only showed part of the rear spoiler. A new batch of preview images reveals the entire exterior of the elegant upcoming all-electric performance sedan. Aehra’s chief design officer, Filippo Perini, previously worked as a designer for Audi, Lamborghini, and Italdesign, so it’s not exactly shocking that our first response is that a design this good needs a better name than the one Aehra gave it: the Sedan.

Aehra is taking all the wraps off its Sedan this weekend at the Milano Monza auto show. The company said it will deliver the first Sedans to customers sometime in 2026. Aehra showed off its SUV concept—which, you guessed it, is called “The SUV”—in 2022.

So, what is the Sedan all about? Based on the pictures, the Sedan looks a bit like what we imagine Lexus would do if it decided to tweak the new Prius design for the high-end market, but better. It has four scissor doors and a short, aggressive front end, making it look intimidating and fuel-efficient in one fell swoop.

The company isn’t showing all of its cards just yet, but it did say the Sedan will be based on the same platform as the Aehra SUV. Aehar said the Sedan will offer an impressive 500-mile range on a full charge using technology from Miba Battery Systems and will have a top speed of 165 mph.

The interior features some excellent options, including a pillar-to-pillar infotainment screen that displays pertinent information when the car is in motion but which can be extended upward when the vehicle is parked to provide a widescreen movie display or a way to win Room Rater during your next video meeting.

Production Car to Be “Virtually Identical”

This kind of eye-grabbing tech isn’t just for the visitors to the auto show. Perini said in a statement that the EV unveiled this weekend “will look virtually identical to the final production model that will arrive in 2026.” Full-scale production should start in late 2027, and preorders will open sometime in 2024.

According to Reuters, the price tags for both the Sedan and the SUV will be around $175,000 to $197,000. Publicly announced plans are vague but call for Aehra to build about 25,000 units of each model each year.

Aehra is headquartered in Milan and claims it has “substantial private funding in place” to make its promises real. The Italian startup calls itself a “global ultra-premium electric automotive brand,” but “global” here doesn’t mean everywhere, at least at first. The company said Aehra’s initial key markets include North America, Europe, China, and the Gulf States.

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Contributing Editor

Sebastian Blanco has been writing about electric vehicles, hybrids, and hydrogen cars since 2006. His articles and car reviews have appeared in the New York Times, Automotive News, Reuters, SAE, Autoblog, InsideEVs, Trucks.com, Car Talk, and other outlets. His first green-car media event was the launch of the Tesla Roadster, and since then he has been tracking the shift away from gasoline-powered vehicles and discovering the new technology’s importance not just for the auto industry, but for the world as a whole. Throw in the recent shift to autonomous vehicles, and there are more interesting changes happening now than most people can wrap their heads around. You can find him on Twitter or, on good days, behind the wheel of a new EV.