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What We Know So Far

Overview

After decades of absence in North America, the Toyota Crown nameplate is set to return to our shores in 2023 as a hybrid SUV. Traditionally, the Crown name has been applied to large sedan models not sold here, but now the nameplate will be reintroduced as a crossover model to align with Americans’ taste for SUVs. A plug-in hybrid and an EV variant are also rumored, but we expect a conventional hybrid powertrain to launch first. That could mean the Crown gets either a gas-electric setup using a four-cylinder engine such as the one from the smaller Venza, or the new V-6 hybrid powertrain from the larger Sequoia. Either way, we expect the Crown to slot into the Toyota SUV lineup between the two but with a more luxury-oriented aura.

What’s New for 2023?

The Crown SUV will be a new addition to Toyota’s U.S. lineup when it goes on sale. We expect to see the Crown unveiled sometime in 2022 and it will likely go on sale before the end of the year as a 2023 model.

Pricing and Which One to Buy

LE

$55,000 (est)

XLE

$60,000 (est)

Limited

$65,000 (est)

Platinum

$70,000 (est)

Toyota hasn’t released any information on pricing or features for the upcoming Crown SUV, but we think it will be more expensive and luxurious than other offerings from the brand. When we find out more about the Crown’s price and available trims, we’ll update this story with a recommendation.

As more information becomes available, we’ll update this story with more details about:

  • Engine, Transmission, and Performance
  • Range, Charging, and Battery Life
  • Fuel Economy and Real-World MPG
  • Interior, Comfort, and Cargo
  • Infotainment and Connectivity
  • Safety and Driver-Assistance Features
  • Warranty and Maintenance Coverage

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