Lotus is launching its new Advanced Performance Division, dedicated to delivering everything from one-off cars to bespoke customization and driving events worldwide. The Advanced Performance Division will be responsible for Lotus’ halo cars, exclusive designs with extremely limited production numbers, personalization options tailored to customers’ specific tastes, and providing motorsports support to racing teams. Tours of Lotus’ new $135 million Hethel facility and the Lotus Driving Academy will also operate under the new arm. The new Emira and Evija models will be the first production cars to take part in the program.
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