As always, the Swiss mastermind approaches the mega topic of “self-driving cars” primarily from the perspective of the driver and the occupants, the human component. And as always, he garnishes his concept with a host of inspiring and emotionally appealing highlights. In so doing, the automotive thinker together with consulting firm EY expressly puts one question on the agenda that is bound to occupy us for quite some time: How much human component should, must or may there be in a machine? Everyone involved realizes that answering this question requires merging expectations, tolerances and acceptance. There are countless unsettled issues, for example the morals and ethics of a machine, that need to be resolved. In addition, the means for the technical realization also must be developed. Rinderknecht ventures a prediction: “This process will likely lead to an adaptive, learning and intuitive control software. But it will be a long rocky road.” Rinspeed Etos
