Polestar 3 Seat Labels Proclaim the EV’s ‘Green’ Credentials

• Starting with the 2024 Polestar 3 SUV, the company will introduce seat labels promoting its sustainability goals.
• The Polestar 3 will offer three seat materials, each with labels detailing their carbon footprint, percentage of recycled and renewable content, and source.
• Polestar says the labels are meant to improve transparency about its climate impact and better inform customers.

Labels are important. They tell people about the content of things they otherwise wouldn’t know. But did you know some cars now come with labels, too? Polestar, the expanding all-electric subsidiary of Volvo, has been putting sustainability labels on models since 2021. Now, the company has revealed it will introduce seat labels that further promote its sustainability goals.

When the 2024 Polestar 3 finally enters production in the latter half of 2023, a section on its front seats below the headrests will list details about the climate impact of the materials used. Customers will have the choice between an alternative to leather called MicroTech (a.k.a. vinyl) as well as wool and nappa leather options which are both certified as being sourced from farms that responsibly raise animals.

The seat labels include information about the carbon footprint, the percentage of recycled and renewable content, and the source of the materials used for the upholstery. Currently, Polestar says it only knows the carbon footprint of the nappa leather, so until the company can confirm the rest of the figures once production starts, images of the seat labels will contain some placeholders.

Polestar believes its labels not only better inform customers about what they’re buying so they can make educated decisions, but the markers also increase transparency about the company’s promises and progress regarding sustainability. An example of the latter can be seen with the Polestar 2 hatchback, which has seen its CO2e (carbon dioxide equivalent) reduced by 1.7 metric tons between its first two model years.

As with the Polestar 2, and upcoming models such as the 3, the company’s labels allow their climate impact to be tracked and also tell you how sustainable they are.

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