Pietro Beccari drove Louis Vuitton’s 2006 Boheme Run, a classic-car rally through Budapest, Vienna, and Prague, years before he became the house’s chairman and CEO. He’s reviving the tradition now, after a 14-year gap, with the Louis Vuitton Dolomites Classic Run: a four-day, 600-kilometer regularity trial from September 1 to 4, tracing back to Georges Vuitton’s 1897 invention of the flat-topped car trunk. Twenty-five cars built before 1970, among them Bugattis, Maseratis, and Ferraris, depart from Villa Pisani near Venice, climb through the Dolomites’ UNESCO-listed alpine passes, and finish at Monza, where they’ll parade the track ahead of the Formula 1 Italian Grand Prix. It’s a test of precision rather than speed, with drivers held to an average pace under 31 mph and checked at time controls along the route. The winning crew takes home a trophy designed by Dutch artist Sabine Marcelis and cast by Murano glassmaker Venini, presented, fittingly, inside a trunk.
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