online advertising
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Google, Amazon, Meta’s Ads Divisions Face Breakup With New Bill
Photo: Mandel Ngan (Getty Images) This week, Bloomberg reported that a bipartisan group of lawmakers are inching closer to another…
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Google’s ‘Project Bernanke’ Benefitted Its Ad-Buying System
Photo: Drew Angerer (Getty Images) Google used a secret program called “Project Bernanke” for years to increase its clients’ chances…
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The War Between Big Tech and News Is Coming to the U.S.
Photo: David Gannon/AFP (Getty Images) After a showdown with the Australian government over an effort to pay publishers their due, it…
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T-Mobile’s New Program Opts You Into Targeted Ads
Photo: John MacDougall (Getty Images) Heads up, fellow T-Mobile customers: You might want to take a look at your mobile…
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Roku Makes ‘Alliance’ With Nielson For Better Ad Targeting
Photo: Gizmodo On Monday, Roku announced a new “strategic alliance” with the market research giant Nielsen, that sees the connected…
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