Apple to Spend $300 Million on Google Cloud Storage This Year [Report]

Apple is on track to spend $300 million on Google cloud storage this year, an increase of 50% over last year, according to a new report from The Information.

The increase cements Apple’s status as the largest corporate client for Google’s storage service, dwarfing other high-profile Google customers such as ByteDance and Spotify. As of mid-May, Apple was on track to spend around $300 million on Google cloud storage this year, which would represent an increase of roughly 50% from all of 2020, the person said. Inside Google’s cloud unit, the person said, staffers have even given Apple a code name that hints at its size: Bigfoot.

The sharp increase in third party cloud storage suggests Apple data centers have been unable to keep up with demand. Notably, the company just revived plans to build a new data center in Athenry, Ireland despite years of approval delays.

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