2023 Toyota Prius Prime Is More Expensive But Has More Range

• Toyota has announced pricing for the 2023 Prius Prime, which starts $3580 higher than the outgoing Prime at $33,445.
• The top XSE Premium trim now starts above $40,000, representing a $4620 increase over the 2022 Limited model.
• Toyota is also estimating a 44-mile range for the base SE, versus the old model’s 25-mile range.

The debut of the fifth-generation Toyota Prius in November brought flashy new bodywork, with the plug-in Prime model packing a beefier 220-hp powertrain. This week Toyota revealed pricing for the 2023 Prius Prime, with the improved performance and sharp styling coming at a significant price increase.

The added power—which shaves the sprint to 60 mph from a 10-second trudge down to a claimed 6.6 seconds—sees the Prime rebranded as the sportier model, swapping the LE, XLE, and Limited nameplates for SE, XSE, and XSE Premium trims. The base SE now starts at $33,445, a $3580 bump over the outgoing base Prius Prime. Stepping up to XSE brings a $36,695 price tag, a whopping $5050 more than the previous XLE trim. The top of the lineup sees the Prius Prime crest $40,000, a $4620 hike over the 2022 Limited.

Along with pricing, Toyota revealed estimates for the 2023 Prius Prime’s all-electric range. Although Toyota’s original estimate was 38 miles, Toyota now says the Prime’s new battery pack—nearly double the size of the outgoing model’s unit—will net a 44 mile range for the SE model. Even the slightly lower 39-mile range Toyota claims for the top two trims is an impressive increase over the 2022 Prius Prime’s 25-mile figure. The XSE and XSE Premium grades sacrifice those 5 miles of range for 19-inch wheels, while the SE comes standard with 17-inch wheels. The first examples of the Prius Prime are supposed to reach dealers in May.

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