2023 Nissan Ariya Surfwagon Concept Is a Weird-Looking Woody

• The 2023 Nissan Ariya EV has been transformed into a woody-style concept called the Surfwagon that’ll debut at this year’s SEMA show in Las Vegas.
• To our eyes, the Surfwagon’s wood-panel vinyl wrap and huge brightly colored spokeless rims with whitewall tires don’t mesh well.
• Nissan wants the Surfwagon to encourage electric-vehicle customization, which is great, but we think this concept is a weird one.

Some things just don’t go together well. Oil and water, dumb people and scientific facts, and chunky electric SUVs with fake wood side panels. The latter example is the only one that’s relevant here, and it describes the 2023 Nissan Ariya Surfwagon concept that’s set to debut at this year’s Specialty Equipment Market Association show (now known as just SEMA).

We’re gonna be blunt here. The woody-inspired Surfwagon concept that Nissan commissioned South Carolina-based Tommy Pike Customs to build looks weird. After all, the electric Ariya’s tall and bulbous shape isn’t exactly an attractive canvas to work with. Perhaps that’s why its wood-panel vinyl wrap looks so out of place to our eyes. It’s mostly the unnatural way the simulated wood trim pieces bend and break around the SUV’s body.

Usually, a set of whitewall tires mounted on brightly painted spokeless rims is a pairing that catches our attention. The Surfwagon’s wheel-and-tire combo definitely makes our jaw drop, just not in a good way. The 20-inch wheels have too much dish and the tires have too little whitewall, creating a strange aesthetic. We think it’d look better with smaller-diameter rims and fatter rubber with thicker whitewalls.

Obviously, beauty is in the eye of the beholder. Nissan intends for the Ariya Surfwagon to encourage people to customize electric vehicles. Hey, we’re all for creativity and individuality, but that doesn’t mean we have to think this concept is pretty. We do think the roof rake for surfboards and the lowered suspension are nice touches, so there’s that.

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