Infiniti Introduces New 3-D Logo

• Infiniti has revealed a redesigned, three-dimensional logo.
• According to the manufacturer, the new logo puts more emphasis on the “infinite road” and “horizon line” aspects of the logo.
• The newest version marks the fourth iteration of the Infiniti logo since the brand’s inception in 1989.

In the grand scheme of automotive brands, Infiniti hasn’t been around all that long. Despite its young age, in the 34 years since its inception, the Infiniti logo has changed three times. As of this week, the logo enters its fourth generation.

According to the manufacturer, the newest design for the logo puts more emphasis on the infinite road and horizon aspects of the logo. “Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons,” said Sam Xin, global divisional general manager for Infiniti. Where older versions of the logo end in a sharp point, the new version joins two flat lines extending into the background.

The new, three-dimensional logo was created to adorn production vehicles in the future. Infiniti wasn’t clear about which vehicles the new logo would appear on, or when, but with a host of new vehicles planned for next summer, the logo probably won’t debut until then.

According to the brand, the new 3-D aspect of the logo expresses dynamism, motion, and power. The new logo will be illuminated on the hood of new Infiniti models.

On top of the redesigned infinite road section of the logo, Infiniti also increased the spacing of the lettering. According to the manufacturer, the change helps to visually accentuate the horizon. Like most automotive logo redesigns, the changes are subtle, and most who pass by the new logo won’t spot the difference. But a new logo can also signify the start of a new era for a brand, and we’re always here for that.

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Associate News Editor

Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.