mattel
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Barney Movie Will Be “Not Odd,” Says Mattel CEO
Even before the Barbie movie became one of the biggest films of 2023, it was clear Mattel was going to…
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Mattel Wants a Sequel, Greta Gerwig’s Not Sure
Just when all that pre-release Barbie buzz was starting to make hot pink feel monotonous, the movie opened—and delivered that sought-after…
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Barbie’s Movie Had Enough Pink to Cause a Worldwide Shortage
Image: Warner Bros. Throughout all the trailers and promos released for Barbie, it’s clear that director Greta Gerwig is going…
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Toy News 3/18/2022: Super7 Toho Ultimates Godzilla
Image: Hasbro, Super7, and Mattel Welcome back to Toy Aisle, io9’s regular round up of the latest and greatest in…
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Shang-Chi Star Simu Liu Joins Margot Robbie’s Barbie Film
Image: Marvel Studios Mattel’s upcoming Barbie movie—yes, really, this is happening—is becoming more newsworthy than you’d originally expect. The upcoming…
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Ryan Gosling Joins Margot Robbie Barbie Movie as Ken
But he’s got a new jacket!Image: Warner Bros. What a weird, weird race to the bottom of the branded-IP media…
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Toy News of the Week—Marvel Legends, Netflix He-Man, FFVII Remake
Image: Hasbro, Mattel, and Square-Enix Toys and CollectiblesAction figures, statues, exclusives, and other merchandise. Beware: if you look here, you’re…
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Playmobil’s New Back to the Future Set: Hoverboards, Truck Hands On
Unbelievable, that old Biff could have chosen that particular date.Photo: Andrew Liszewski – io9 Toys and CollectiblesAction figures, statues, exclusives,…
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