- The 20,000th Lamborghini Huracán has been built, an STO painted in Grigio Acheso Matt, destined for a customer in Monaco.
- 71 percent of Huracán buyers have gone for coupes, while 32 percent of sales have been in the United States.
- Lamborghini says that 60 percent of Huracáns have been customized by the company’s Ad Personam program.
For most of Lamborghini’s history, the Italian supercar marque managed to sell only a few hundred vehicles per year. But this changed when the Gallardo arrived in 2003—the junior V-10 supercar sold just over 14,000 units during a ten-year production run. This blew its predecessor, the V-8–powered Jalpa, out of the water, with only 410 Jalpas being sold between 1981 and 1988. But the Gallardo’s follow-up, the Huracán, has proved even more successful, and Lamborghini announced on Thursday that it has built the 20,000th example of the V-10–powered supercar that entered production in 2014.
The 20,000th Huracán to roll off the line in Sant’Agata Bolognese was an STO, the high-performance, track-focused version that draws inspiration from the Huracán EVO Super Trofeo race car. This record-setting STO was finished in Grigio Acheso Matt paint for a customer in Monaco.
With the announcement, Lamborghini provided some details on how Huracán customers have ordered their supercars so far. 71 percent of Huracán owners have opted for a coupe version, while the remaining 29 percent wanted the ability to drop the top to better hear the naturally aspirated 5.2-liter V-10 sing. The United States has been the Huracán’s biggest market, with 32 percent of sales, with the U.K. and the China completing the top three.
The majority of Huracáns have come with some form of personalization, with 60 percent of the 20,000 units sold so far being decked out by Lamborghini’s Ad Personam customization program. Lamborghini says that customers have taken inspiration for colors, trims, and materials from everything from furniture and clothing to makeup and precious stones. Central Europe, Japan, and the U.K. have been the biggest markets for the Ad Personam division. With STO production underway and the recent introduction of the Tecnica model, the Huracán should continue racking up sales before a plug-in hybrid model arrives in 2024.
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